Date
Wed, Nov 4
Time
11 AM–3 PM
Location
Ett Hem, Stockholm
A closed-door discussion for a select group of leaders shaping the future of premium CTV advertising in the Nordics.
We're continuing our invite-only CTV roundtable series across Europe: a small, senior group of Nordic broadcaster and premium media leaders, and we'd like you to be one of them.
Global platforms are already taking a growing share of Nordic viewing and an even bigger share of the budget that follows it. Brands are setting 2027 budgets now. We're bringing together the people who run this business to talk honestly about where premium video goes from here — how to compete for the budgets moving to social, and how publishers like you get paid what your audience is worth.
You'll be joined by Jamie West, former Managing Director at Sky Media, who'll open with an independent view on the pressure on premium media economics and why programmatic is a growth lever rather than a risk. No sales pitches, no conventional panels, just a small group in a room, talking straight.
We'd value your perspective in the room.
Featured Speaker
Jamie West
Former Managing Director at Sky Media
Jamie helped build and scale Sky AdSmart, one of Europe's leading addressable television advertising businesses. He'll open the discussion with an independent practitioner's view on pricing power, data control and competing with global platforms: what worked, what he'd do differently today, and where the value of premium broadcasters is still underestimated.
Agenda
Wednesday, November 4
11:00 AM
Arrival, coffee
11:20 AM
Welcome — why we're here
Sets the objective for the forum
11:25 AM
External POV — Jamie West
An independent broadcaster's view on pricing power, data control, and competing with global platforms
11:45 AM
Facilitated roundtable in 3 blocks
Challenging the social default — The race for cheap, easy-to-activate media, and the short-termism it rewards, has made social the automatic first line on most plans. Here's what it will take to compete for that budget, and win.
Growing revenue without losing control — Programmatic growth is supposed to come at a cost: your data, your pricing power, your direct relationships. This is the conversation about whether that's actually true — and how the publishers doing it well are growing revenue without giving any of it up.
How to value premium media — The race for cheap reach has quietly pushed CPMs down and undervalued the media that actually works. Reclaiming that value, and pricing the audience for what it's worth.
12:45 PM
Close + thanks
What we heard, and what happens next
1:00 PM
Lunch
Conversation continues informally
3:00 PM
End of the Event
Individual Transfers back
Ett Hem
A 1910 townhouse turned intimate 22-room hotel, where a shared kitchen, library, and English garden replace the usual hotel lobby. Designed by Ilse Crawford, it feels less like a hotel and more like being welcomed into someone's home, a perfect setting for this exclusive series.
