The Trade Desk at AWNY 2026

Date

Monday, October 5
to Thursday, October 8

Location

The Penn District
100 W. 33rd St., New York, NY 10001

Four days of shaping what’s next in advertising

We have a full slate of sessions, events, and experiences happening throughout Advertising Week New York. Join The Trade Desk as we bring marketers, agencies, and industry leaders together to explore how better measurement, AI, and premium media can help drive better business outcomes.

Join us at these events

Image of The Perch

Happy hour with The Trade Desk

Monday, October 5
4–7:30 PM

The Perch – PENN 2 Rooftop
2 Pennsylvania Plaza
New York, NY 10121 

Image of Bar Harta

AWNY VIP Lunch

Tuesday, October 6
12–2
PM

Bar Harta
30 W. 39th St., 2nd Fl.  
New York, NY 10018

Find us onstage

Monday, October 5

11:30 AM–12:00 PM
Beyond the “R”: Retail Media’s Next Chapter
Female Quotient Lounge at AWNY

Vinny Rinaldi, TTD
Vinny Rinaldi, TTD
Vinny Rinaldi, TTD
Vinny Rinaldi, TTD

11:40 AM–12:10 PM
From Reach to Precision: How Ritz-Carlton Yacht Collection Is Redefining CTV
AWNY Media Stage

Vinny Rinaldi, TTD
Vinny Rinaldi, TTD

4:20 PM–4:50 PM
The New CPG Operating Model: Personalization for Channels, Devices, & Partners
AWNY Marketplace Stage

Vinny Rinaldi, TTD
Vinny Rinaldi, TTD

Tuesday, October 6

8:30 AM–10:00 AM
She Runs It Media Insights Breakfast: Media in the Pay-for-Performance Era
Omnicom Media — 100 W. 33rd St., 3rd Fl.
New York, NY 10001

Yasemin Esit, TTD
Yasemin Esit, TTD
Yasemin Esit, TTD
Yasemin Esit, TTD

9:00 AM–10:00 AM
Commerce Beyond the Cart: Connecting Media, Measurement and Business Growth
The Drum Commerce Lounge at AWNY

Vinny Rinaldi, TTD
Vinny Rinaldi, TTD
Vinny Rinaldi, TTD

12:00 PM–2:00 PM
AWNY VIP Lunch — Proving It Worked: Why Incrementality Is Replacing Attribution as the Measurement Standard
Bar Harta — 30 W. 39th St., 2nd Fl.
New York, NY 10018

Vinny Rinaldi, TTD
Vinny Rinaldi, TTD
Vinny Rinaldi, TTD
Vinny Rinaldi, TTD

1:00 PM–1:30 PM
Female Quotient CMO Panel: Measuring What Matters Most
Female Quotient Lounge at AWNY

Sarah Gavin, TTD
Sarah Gavin, TTD
Sarah Gavin, TTD

2:00 PM–2:25 PM
Why podcasts need a different programmatic playbook
AWNY Podcast Zone

Sarah Gavin, TTD
Sarah Gavin, TTD
Sarah Gavin, TTD

2:10 PM–2:40 PM
What Makes Great TV Possible: A Conversation with Bill Lawrence
Great Minds Stage

Sarah Gavin, TTD
Sarah Gavin, TTD

3:10 PM–3:35 PM
Fireside Chat
Brand Innovators Summit at Paramount Advertising

Sarah Gavin, TTD
Sarah Gavin, TTD

Wednesday, October 7

9:50 AM–10:20 AM
When Measurement Gaps Leave Marketers Guessing: Proving Real Impact
AWNY Innovation Stage

Taylor Ash, TTD
Taylor Ash, TTD

11:30 AM–12:00 PM
Playing the Long Game: Building an Always-On Sports Strategy with Disney
AWNY Creativity Stage

Taylor Ash, TTD
Matt Barnes, Disney
Taylor Ash, TTD

3:00 PM–4:00 PM
From Agency to The Trade Desk: Kristi’s Vision for the Future of Commerce
The Drum Commerce Lounge at AWNY

Taylor Ash, TTD
Matt Barnes, Disney

3:00 PM–5:00 PM
Signals of change: Women shaping the future of B2B media
Bar Primi Penn District — 349 W 33rd St.
New York, NY 10001

Taylor Ash, TTD
Matt Barnes, Disney
Taylor Ash, TTD
Matt Barnes, Disney
Collage of The Current Studio at OpenHouse

The Current Studio at OpenHouse

OpenHouse is The Trade Desk’s gathering place for the people shaping the future of advertising — an open space built for meaningful conversation, connection, and the relationships that move the industry forward.

Inside OpenHouse, visit The Current Studio, where conversations around the trends, ideas, and forces shaping advertising and media come to life through The Big Impression, Dynamic Duos, and more exclusive video content, filmed and recorded in real time for attendees to experience live.

→ EMAIL US TO BE FEATURED

Interested in working with The Trade Desk?

Let’s keep the conversation going. Tell us a little about yourself and how we can help, and a member of our team will reach out directly. 

The countdown is on

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